If you went back to the Roman method then you would never have to worry about being single on this money making day for the different bussinesses associated with this day. If your single put your name in the vase and see who picks you for the rest of the year, who knows maybe that is why online matchmaking and such does so well... Seriously though if I forget to take my wife to dinner or buy her roses then I am in the dog house, yet this day after reading the article only came about to introduce a catholic theme to a pagen ritual... Hmmmmm sounds familiar the catholic church has been re-inventing and making new holidays everytime they came across a new pagen ritual... Why don't we just invent a new ritual, so we can have say another christmas, or easter, or halloween....