Flowers

   -    15% of U.S. women send themselves flowers on Valentine's Day.

   -    There is no shortage of places where you can buy flowers for your
    valentine: there were 26,400 florists nationwide, employing
    123,600 persons, in 1995.  Data on 1995 Valentine's Day flower
    sales were not available.

   -    It's possible the flowers you buy this year came from Colombia,
    our nation's leading supplier of cut flowers. U.S. imports of cut
    flowers from Colombia totaled $301.2 million  between January and
    October 1997.

Source: U.S. Census Bureau
http://www.census.gov/Press-Release/fs98-02.html

Marriage and Divorce

 -    During 1995, 2.3 million marriages and 1.2 million divorces took
    place in the United States. That meant 6,400 marriages and 3,200
    divorces on a typical day.
      
   -    Between 1990 and 1995, the annual number of marriages dropped
    by 107,000, while the annual number of divorces fell 13,000.
        
   -    Nevada was the nation's marriage and divorce capital, racking up
    both the highest marriage rate (88.1 marriages per 1,000
    population) and divorce rate (8.1 divorces per 1,000 population)
    of any state in 1995. Hawaii was a distant runner-up in the
    marriage rate (15.Cool while Oklahoma, Wyoming and New Mexico (each
    at 6.7) tied for second place in divorce rate.

   -    Among 18- to 24-year-olds, 24 percent of women and 14 percent of
    men were married as of 1995. The figures rose to 64 percent and 55
    percent for 25- to 34-year-olds, and 74 percent each for 35- to
    54-year-olds. For persons 55 and over, the percentage falls to 53
         percent for women, but increases to 79 percent for men.

   -    The estimated median age at first marriage in 1995 was 24.5 years
    for women and 26.9 years for men.

Source: U.S. Census Bureau
http://www.census.gov/Press-Release/fs98-02.html


Valentine's Day Spending

NRF 2005 Valentine's Day Consumer Intentions and Actions Survey, [by BIGresearch] found the average consumer will spend $97.27 on Valentine's Day, down slightly from $99.24 last year.

BUT 61.8 percent of consumers plan on celebrating the holiday, which is up from 59.8 percent one year ago.

In all, 2005 Valentine's Day spending was forecasted to reach $13.19 billion.

Valentine's Day & Pet Gifts
3% of pet owners BUY there pet a Valentine's Day

Are there more recent stats, or is that the last study they did?

The stats on marriage by state is interesting - might the number of marriages in Nevada and Hawaii be driven up by the number of people who travel to those places specifically to get married, or were these number counting residents only?
I'm also not sure what the marriage and divorce stats have to do with Valentine's Day. Are you anti-marriage as well?

Some updated Valentine's Day Facts can be found here:

http://www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/006116.html